Untitled Document

CONCEPT
In the 1960s, American mathematician Edward Lorenz described what became known as the butterfly-effect in which he posited that a minute change in the atmosphere set off a chain reaction.
Starting out with the distribution of a simple poster, we hope to cause a similar exponential reaction leading to a tornado at the Graphic Design Festival Breda.

This results in a graphic network that not only visualizes our interpersonal connections, but also shows our degrees of separation from other (international) designers.

HISTORY REPEATING
This project is a follow-up of the first connected-project that ran in 2009. In Hollywood a sequel usually means bad acting, cheesy dialogues and even worse visual effects. In contrast, we used our experience of the prequel to improve the script, expand the cast and update the decor.

ME AND YOU AND EVERYONE WE KNOW
We created three posters, each containing a related theme. We sent these posters to three befriended designers in our network. Now we want you (if you received a poster from a connected designer..) to improve, alter, change etc. the poster you just received. Once you have finished, you continue the chain by sending your redesign to two designers who are part of your personal network.

Specific technical details are described in the instructions

WHAT'S IN IT FOR ME?
→ This project is part of the Graphic Design Festival Breda 2010.
We'll exhibit the progress of this project live at Electron Breda.

→ Complete artistic freedom (how is that for a change!)

→ Expansion of your graphic network

→ Free exposure on this website!